The Osmo Museum
CONCEPTUAL PROJECT: Brand Identity / Logo / Typography / Assets
BRIEF
Design a brand identity for an open air museum of contemporary art, targeted to young families and contemporary art enthusiasts, who enjoy flexibility and active lifestyles.
CONCEPT
As an open air museum, The Osmo is a built environment situated in and flowing into a surrounding landscape. Guests are invited to transition between spaces.
A modular wordmark and graphic elements brought to life through remixed earth and sky tones mimic the unique interaction between the constructed building, landscape, and at this museum.
